There sure seems to be a lot of speculation and vituperation floating around here.
For a change of pace, here is a summary of what I actually KNOW about Season 3 and CN:
1. Tony received a hand-written postcard from Cartoon Network in response to a piece of fan mail. This card said that there would be no Season 3. I've seen a scan of this post card. Son of Horus got one too, but I haven't seen it.
2. I called Joe Swaney, one of Cartoon Network's public relations folks. He hadn't heard anything about Season 3 one way or the other, and wouldn't tell me if he had, because CN never formally or officially releases negative information such as the non-renewal of shows.
On the other hand, such information may very well be given to fans in just the way that Tony received it. When I described the postcard to Joe Swaney, he immediately believed what it said.
He told me that fan mail is handled by the programming department, that the people who run it operate it in a businesslike manner, so fan mail is read, tabulated, and answered sensibly.
3. Other people have no doubt posted the snail mail address for CN/AS fan mail. Joe told me that email to
cartooncomments@turner.com is the equivalent of sending them a fan letter. There's no point sending fan mail anywhere else in the organization. What happens is that, as soon as the recipient recognizes that it's a fan comment, they forward it to cartooncomments without ever having paid much attention to it.
4. According to a couple of press releases I've seen, FAMILY GUY is Adult Swim's most popular show.
5. According to other press releases, Cartoon Network has an option for another 26 episodes of Big O (in case you were wondering if that was just another rumor) None of the press releases indicated (a) when the option expires or (b) if the terms of the option are favorable to Cartoon Network.
6. Adult Swim's popularity has been growing very quickly (more press releases on the net) -- growing 65% last year, or something like that.
7. On the other hand, Adult Swim seems to be on a very tight budget. I believe this for a number of reasons that I won't go into here. Their budget may be so tight that they can't even do all of the things that seem like obvious money-makers.
8. After Season 1 of Big O, there was a long delay before CN decided to make a Season 2. Realistically speaking, CN never really decides NOT to make a show, they only decide not to make it NOW. They could walk away from it and come back later. Big O has been resurrected once; it can be resurrected twice.
9. As far as I can tell, the people that are being vilified as having cancelled Big O are the same ones who went to bat for it and brought us Season 2.
10. There are presumably two players here: Sunrise and Cartoon Network. They're interests aren't the same. We don't know how their contract is structured, but it may be that Sunrise gets all the profits from DVDs and manga sales, while they get relatively little of the revenue from broadcast reruns. Cartoon Network presumably gets most of the profits from reruns but little or nothing from manga and DVD sales. OVAs exist because, sometimes, DVD sales alone make it worthwhile to produce a show.